Lootorium, the Paris-based immersive commerce (i-Commerce) company redefining online shopping through 3D visualisation, augmented reality, and gamified experiences, has appointed Seventy7 Ventures as its Capital and Business Advisors.
Under the mandate, Seventy7 Ventures will lead Lootorium’s €5 million seed raise and work closely with the leadership team to execute an accelerated growth strategy across key international markets.
Redefining the Online Shopping Experience
Lootorium empowers brands to create immersive, interactive product experiences that transform how consumers engage and purchase online. Its i-Commerce platform integrates 3D and AR product visualization, gamified shopping journeys, and dynamic storytelling into traditional e-commerce, helping brands boost engagement and reduce reliance on costly static content.
With a growing shift toward interactive and experiential retail, Lootorium is positioning itself as the infrastructure layer powering the next generation of digital commerce.
“Lootorium is entering a pivotal stage in our growth journey,” said Rayane Rhougaya, Founder & CEO of Lootorium. “Our partnership with Seventy7 Ventures gives us the strategic and financial strength to scale globally, bringing immersive shopping experiences to more brands and consumers around the world.”
Seventy7 Ventures to Lead €5M Seed Raise
The €5 million seed round will support Lootorium’s international expansion, product innovation, and commercial acceleration. Funds will be deployed to:
- Enhance Lootorium’s R&D and platform scalability;
- Expand market presence in fashion, luxury, and lifestyle verticals;
- Enter new markets in the UK, UAE, and the US;
- Build strategic alliances with global retail and technology partners.
“Lootorium sits at the intersection of creativity, commerce, and technology — the exact convergence driving the next consumer revolution,” said Ketan Makwana, Executive Chairman at Seventy7 Ventures. “Our focus is to secure the capital and strategic foundation needed for Lootorium to lead the immersive commerce category.”
Strategic Growth Partnership
Beyond leading the raise, Seventy7 Ventures will embed within Lootorium’s operations to deliver:
- Growth & market strategy: Refining the commercial model, pricing architecture, and GTM execution;
- Operational optimization: Structuring systems and teams for scalability;
- Capital roadmap: Preparing for a future Series A raise with clear KPIs and investor readiness;
- Strategic partnerships: Building commercial alliances within the global e-commerce and AR ecosystem.
This engagement reinforces Seventy7’s embedded advisory model — acting not just as financiers, but as active growth partners.
About Lootorium
Lootorium is a Paris-based immersive commerce platform transforming how consumers shop online through 3D, AR, and gamified experiences. The company helps brands elevate digital engagement, reduce production costs, and deliver measurable sales growth through interactive product journeys.
Visit www.lootorium.com to learn more.
About Seventy7 Ventures
Seventy7 Ventures is a UK-based venture capital and strategic advisory firm specializing in capital raising, growth acceleration, and operational scale-up. Through its embedded advisory model, Seventy7 partners with high-potential technology ventures to secure investment, refine strategy, and deliver sustained growth.
Learn more at www.seventy7.ventures.
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