Seventy7 Ventures is pleased to announce that it has entered into a strategic advisory partnership with Radiant Souls to support the development and global rollout of Secret Mountain, a next-generation transmedia music and immersive entertainment property.
Secret Mountain, developed by Radiant Souls in collaboration with A.R. Rahman, is positioned to redefine the music ecosystem by leveraging AI-driven avatars, international creators, and community-centred experiences.
Under the agreement, Seventy7 will provide strategic advisory services spanning:
- Capital-raise structuring and investor relations;
- Tokenisation and web3 go-to-market strategy (aligned with Seventy7’s specialty in Web3 advisory);
- Business operations and scalable global growth strategy;
- Commercial rights strategy and brand extension planning for Secret Mountain.
In joining forces, the two parties aim to accelerate Secret Mountain’s ambition of becoming a globally recognised music ecosystem and immersive entertainment brand, built for the digital age.
“This collaboration is a powerful convergence of Seventy7’s fintech/Web3 and strategic-growth expertise with Radiant Souls’ visionary creative and entertainment capabilities,” said Ketan Makwana, Executive Chairman of Seventy7 Ventures. “We’re excited to work with the Secret Mountain team to deliver a truly boundary-pushing entertainment franchise.”
“Secret Mountain is more than just a music project… it’s a movement that brings together cutting-edge technology, artistic excellence and community,” said the Radiant Souls leadership. “Seventy7’s advisory mandate will sharpen our path to scale globally and monetise in new, modern ways.”
About Radiant Souls / Secret Mountain
Radiant Souls is an independent creative studio focused on building culturally rich, tech-enabled entertainment properties. Secret Mountain, one of its flagship initiatives, harnesses AI-powered avatars, global musical talent and interactive storytelling to launch a new digital-first music ecosystem.
About Seventy7 Ventures
Seventy7 Ventures is a strategic business and capital advisory firm specialising in Web3, digital innovation and transformational growth. The firm has recently led capital raises, structured convertible bonds, and delivered strategic partnerships across sports, media and technology.
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