Seventy7 Ventures, the international capital and growth advisory firm, has been appointed as Capital Advisors to Done+Dusted X (D+D X) for the rollout of its groundbreaking Fame Factory franchise across Saudi Arabia, London, and Las Vegas.
The appointment cements Seventy7 Ventures’ position as a key architect in scaling high-growth entertainment ventures ; combining strategic capital raising, commercial structuring, and market entry execution to propel Fame Factory into three of the world’s most dynamic creative economies.
Leading the Capital Strategy behind the Creative Revolution
As part of the engagement, Seventy7 Ventures will spearhead the capital advisory and fundraising operations for the London and Las Vegas titles, while continuing to support strategic initiatives across Saudi Arabia The firm will design and deliver a structured investment pathway for institutional, private, and strategic investors aligned with Fame Factory’s long-term commercial vision.
Ketan Makwana, Executive Chairman of Seventy7 Ventures, commented: “This partnership demonstrates the power of aligning visionary creativity with disciplined capital strategy. Fame Factory isn’t just an entertainment format… it’s a scalable ecosystem for talent, storytelling, and global engagement. Our mission is to make that ecosystem investable, repeatable, and world-class.”
Through its global investor network and deep experience in media, sport, and creative IP, Seventy7 Ventures will guide Done+Dusted X through multiple capital phases — from early-stage structuring to international expansion finance — ensuring each launch is underpinned by sustainable commercial infrastructure.
Done+Dusted X: Pioneeribg the Future of Immersive Entertainment
Adrian Pettett, CEO of Done+Dusted X, said: “Seventy7 Ventures are not just advisors — they’re our strategic engine. Ketan and his team bring precision, pace, and perspective to our global rollout. As we evolve Fame Factory into a cross-market entertainment franchise, their capital expertise and international reach are vital to our success.”
Done+Dusted X, the innovation arm of the world-renowned Done+Dusted Group, has established itself as a creative force behind award-winning global events, live experiences, and entertainment IP. With Fame Factory, the company is redefining how audiences interact with talent, creativity, and spectacle.
About the Partnership
- Scope: Capital advisory and fundraising for Fame Factory titles in London and Las Vegas; strategic capital support for Saudi Arabia.
- Mandate: Develop investor structures, lead funding rounds, and secure strategic partners.
- Objective: Build a repeatable, scalable global franchise that merges live experience, digital content, and cultural impact.
About Seventy7 Ventures
Seventy7 Ventures is a capital and growth advisory firm specialising in scaling creative, sports, and technology ventures. Operating across Europe, the Middle East, and North America, the firm partners with founders and IP owners to accelerate commercial growth through investment strategy, capital execution, and embedded leadership.
About Done+Dusted X
Done+Dusted X (D+D X) is the innovation division of Done+Dusted, one of the world’s leading entertainment production companies. D+D X creates immersive formats and experiential IP that push the boundaries of live entertainment, storytelling, and brand activation.
www.doneanddusted.com
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